Eitan Linker, CEO, has over 15 years of experience in sales and management. Prior to Cell2Bet he served as Emoze CEO, A company which deals with push email/content on mobile devices to the mass market. Some of his achievements were strategic deals with companies such as Samsung, Nokia and Pelephone. Prior he served as Senior Director at Amdocs LTD,. Here he was instrumental in the highly successful $275 million acquisition of digital firm, Qpass, handling the delicate post merger integration stage.  Formerly he was Head of Global Sales at  Emblaze,  he managed international sales teams and closed deals with O2, Orange, Wind and Vodafone.Eitan has a global network of highly influential telecommunications contacts, a board member of charitable trust, Eitan holds a BA in International Marketing and an MBA from Heriot Watt University.

Eitan Haimovich, Founder and Board Member, is an entrepreneurial business leader and consummate salesperson. His infectious enthusiasm and practical determination have captured the favor of clients, partners, employees and investors alike. Prior to Cell2Bet, Eitan specialized in raising capital for start-up ventures.

Amir Rosenheimer, Founder, CTO and Board Member, has over 21 years of experience in the development and management of state of the art software projects, mostly in the communication area. Amir has filed 19 patents during his software career. Formerly, he was CEO of RSS Software and senior manager at Motorola Israel. Amir earned his BSc in Computer Science and MSc in Quality Assurance from the Technion Institute of Technology, Israel’s leading engineering University.

Baruch Gurfein, VP Sales, Lotto, has over 15 years of experience in international sales and business development both hands on and managing large sales teams as well as many direct contacts worldwide. Formerly Baruch was a VP at ICQ and at AOL.

Gabi Mizrachi, VP Business Development has over 14 years of experience as a senior executive in high-tech and financial firms, at a business development or general managing position. Formerly C.E.O. of Israeli brunch of U.S. Capital LLC and CEO of Mustech Ltd (an EX. Subsidiary of PWC Israel and the largest IT services company Matrix traded at the TASE).

Johny Ghattas, CTO for LATAM, is Senior Delivery and Project Manager Telecom markets (OSS/BSS, Service platforms, Network rollout and management). Johny has experience in Product Management, Roadmap & Architecture definition, Program definition, requirements engineering and CR management, RFI/RFP process leading and vast experience in working with major solution integrators. Johny earned his BSc in telecommunication engineering from Valladolid University, Spain, and MBA from the Edinburgh University, Currently he is finalizing his PhD from Haifa University in the Management Information systems Dept.