Worldwide lottery sales grew 1% to over $225 billion in 2008 and lotteries worldwide are looking for the next growth source. Lotteries in mature markets need to become more relevant to young adults and lotteries in developing markets need a quick, efficient way to reach players without investing in infrastructure and points of sales.

Cell2Bet offers regulated lotteries a mobile payment solution. Mobile phone users can use their cellular accounts to buy lottery tickets in real time. As there is no software to install and no credit card number to register all the user needs to do is use an application he/she already knows, making penetration much faster.

Cell2Bet's server has the capacity to handle 50,000 simultaneous transactions and is equipped with features such as user identification, fraud detection, auditing functionality and compulsive behavior identification.